Scale, investment in measurement solutions and newfound connected TV prowess is turning the retailer into an advertising ...

Walmart (WMT) may bring advertising to its Sparky shopping tool as it explores additional uses for its agentic AI search agent and new ways to monetize chat-driven shopping. In an effort to stay ahead ...

Walmart on Monday debuted its 2025 holiday marketing campaign, which lifts a page from the world of Dr. Seuss, per a press release. The effort extends a “Walmart. Who Knew?” messaging strategy ...

The savviest marketers cut through chaos with strategies and tactics that portend where advertising could head next year.

Walmart (NYSE: WMT) shares are up by 25% so far this year, putting them ahead of the S&P 500 during that time. Some investors ...

Walmart and Costco are among the largest retailers in the world. Walmart is boosting its profit margins with online ad growth and e-commerce sales. Costco has high comparable sales growth rates, ...