Scale, investment in measurement solutions and newfound connected TV prowess is turning the retailer into an advertising ...

The savviest marketers cut through chaos with strategies and tactics that portend where advertising could head next year.

Walmart (WMT) may bring advertising to its Sparky shopping tool as it explores additional uses for its agentic AI search agent and new ways to monetize chat-driven shopping. In an effort to stay ahead ...

Walmart has two major catalysts riding into 2026 that can determine if the rally continues. Image source: Getty Images.

Walmart Inc.’s WMT advertising growth was a major highlight in the second quarter of fiscal 2026, showing how the company is creating a new source of revenues beyond traditional retail sales.