Last year, I saw this commercial for the failed video game Suicide Squad: Kill the Justice League. It was your standard fare: celebrities centered for comedic effect in an attempt to shill something ...

Advertising disruption of video gaming is getting worse, according to new poll of gamers -- while at the same time, more of them are engaging with that in-game ad content. Now, 65% of gamers say “ads ...

Adtech video game company Overwolf doubled its ad revenue from $50 million in 2023 to $100 million in 2024, signaling Overwolf's position among brands trying to navigate the widely untapped in-game ...

A watershed moment could be close for advertisers who have long wanted to do more in the gaming channel, as more marketing opportunities arise in premium games. For one thing, the growth of ...

In this video, we discuss EA's CEO Andrew Wilson addressing in-game ads and their implications for free-to-play games. The ...

Getting your mobile game noticed in 2025 is a real challenge. The app stores are packed, and players have tons of choices. But don’t worry, there are smart ways to get your game in front of the right ...

That’s another year of video games down, and I don’t know about you, but my fingers are sore from all the button-mashing and joystick rotations. Games seem to be getting longer, sprawling between 60 ...