The best sports logos often have to walk a very tight balancing act. They have to be dynamic and striking, ideally instantly recognisable. In many cases, they have to pay heritage to a great deal of ...

Football fans think the Super Bowl logo offers a telling prediction. For the past several NFL seasons, followers of the sport have dialed in on a theory that states the Super Bowl art accurately ...

From the NFL’s perspective, that’s precisely the point. One glance is all it takes to recognize that you’re looking at the biggest sporting event in the nation … and perhaps the world. Of course, some ...

The Detroit Red Wings are celebrating their centennial NHL season by bringing back an iconic center-ice logo. The Red Wings shared on Friday a video of the new logo, which features the Red Wings' ...

Branding can be everything to a school. That’s why when Sexton went through a nickname change in 2023, it wanted an image that looked strong and fierce. Those elements led to the creation of a dog ...