It feels like just weeks ago companies were jumping on the bandwagon to create metaverse worlds where they could get fans excited about their products. Along the same lines, Roblox is the new target ...

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Roblox is launching a rewarded video ads product that will be available through a new programmatic partnership with Google’s advertising solutions, as well as a direct buy option. Per the gaming ...

Fenty Beauty makes its Roblox grand entrance as many others have built virtual brand representations on Roblox, including Nike, Gucci and Forever 21. “Beauty experiences are meant to be fun, so I’m ...

The Roblox community is fiercely divided over whether "blocky" or "Rthro" avatars are the best. To find out what stance the platform's owners take on this issue, Newsweek spoke with Bjorn Book-Larsson ...

A social network of virtual pocket worlds with a daily user base roughly the size of Spain’s population, Roblox is ubiquitous among kids 13 and under and mostly mystifying to adults, who can’t ...