The clearer your idea of where you want your business to go in the long term, the better you'll be positioned to chart a course that will take you there. Strategic management is the process of setting ...

Strategic planning is an integral part of business. Work doesn’t end with strategic concepts, though. While many companies are great at coming up with strategic initiatives, they struggle with turning ...

Conveying a brand image to a target market is a fundamental marketing activity. The authors present a normative framework, termed brand concept management (BCM), for selecting, implementing, and ...

The right type of management can instill a common value throughout an organization. By structuring systems correctly and providing sufficient training and development to employees, management can ...

Alarm systems are critical for facilitating process safety, ensuring efficient operations, and maintaining quality. Alarm management has been broadly implemented in the process industries over the ...