E-commerce is a popular way to expand reach, but you need a marketing strategy to do it well. Here's how to do online selling ...

The latest trend in effective marketing strategy development is to focus on customer experience. This means understanding the customer journey, creating personalized experiences, and leveraging data ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Neuromarketing—applying neuroscience principles to marketing—is making waves in the industry ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. On July 5, Meta launched a new social media platform: Threads. Almost immediately, over 100 ...

Marketing Strategy - Most agency-side marketing strategists say their discipline is at a crossroads and often considered ...

Leading brands have been using data-driven marketing for a few years to great effect. Brands can gain those insights by analyzing consumers’ behaviors, opinions and thoughts and encouraging consumers ...

Papa Johns is growing its marketing spend and accelerating development in North America in a bid to boost comparable sales and average unit volumes in the long term. These strategies are part of the ...

Gladstone Growth Strategies and InnovAItion Partners published its inaugural AI in Legal Marketing and Business Development State of the Industry Report. The survey found that, despite high top-level ...

The beauty industry is optimised for speed: fast and monthly product cycles, algorithm-led content and shrinking attention spans have made virality a core KPI, resulting in most marketing and product ...

Teton, the outdoor gear maker headquartered in Salt Lake City, UT, announced a reorganization of its brand and product ...

EBQ, a leading provider of end-to-end B2B sales and marketing services, today announced the acquisition of Acquirent, a longtime leader in outsourced sales development and go-to-market execution. The ...