A marketing plan establishes marketing goals and actions needed to meet those goals. An effective marketing plan lists short-term, medium-term and long-term goals and strategies. Traditionally ...

Most managers agree that planning a company's marketing activities sharpens their focus, makes the complexity of business operations manageable, and adds a dimension of realism to future plans ...

Strategic marketing planning comes first when you're creating your marketing plan. It deals with the direction of your business growth in relation to your competition and the brand image necessary ...

Are you using a flawed approach to market your accounting firm? Do you understand the difference between a marketing plan and a business plan? Let’s start by erasing the confusion. Both are essential ...

Preparation is the key to developing an effective marketing strategy for a company, product or service launch. These five steps can help you prepare.

Marketing Strategy - Your marketing plan (and accompanying budget) defines the body of work you carry with you for at least 12 months—everything you do on the job. And, if you do it ...

Marketing is difficult in any business, but I’d argue it is especially challenging for advisors. Tasked with selling the invisible to consumers who can’t tell us apart — and who generally ...

Plan in quarters. Many companies routinely create beautiful, full-year planning calendars in November and December. 2020 has taught us that to plan too far in advance in the age of Covid is to err.

Not sure how to create your marketing plan for 2022? Follow these seven steps to make a marketing plan that will help you reach your goals quickly.