Why marketing mix modeling is crucial in 2025 and beyond

In an era where privacy concerns, AI advancements and zero-click trends are reshaping digital marketing, businesses need ...
Marketing

Is Your Marketing Mix Model Coming Up Short? Here's What's Really Up

A research paper I recently came across, " The Evaluation of Marketing Mix Elements: A Case Study*," highlighted some potential gaps that influence the effectiveness of marketing strategies—and, I ...
Business Wire

Marketing Mix Modeling Helped a US Pharmaceutical Company to Achieve Better Marketing ROIs | A Quantzig Success Story

LONDON--(BUSINESS WIRE)--Quantzig, a global data analytics and advisory firm, that delivers actionable analytics solutions to resolve complex business problems has announced the completion of its ...
adexchanger

Marketing Mix Modeling Isn’t What It Used To Be – Here’s Why You Need To Consider The Next Generation Of Modeling

There can be little doubt that marketing mix modeling (MMM) is having a moment. With the death of the cookie and increasing data privacy concerns from consumers, marketers are seeking alternatives to ...
Business Wire

NIQ Launches Marketing Mix Modeling Solutions, Expanding its Media Division

CHICAGO--(BUSINESS WIRE)--NIQ, the world’s leading global consumer intelligence company, today announced the launch of Marketing Mix Modelling solutions (MMM), helping global clients streamline their ...
Yahoo Finance

Assembly Unveils Updated Marketing Mix Modeling App to Enhance Campaign Performance

STAGE Scene MMA, built with support from META, streamlines marketing measurement and delivers actionable insights NEW YORK, May 22, 2025 /PRNewswire/ -- Assembly, a Stagwell (NASDAQ: STGW) agency, ...
ADWEEK on MSN

Google Opens Up Meridian Marketing Mix Model, Helping Marketers Measure Across Channels

Meridian, the open-source marketing mix model that Google initially introduced in March 2024, is available to all data ...