New Intuit Mailchimp Report Reveals What Marketers Overlook at the Opt-In Moment and Why It Matters

Intuit Inc. (Nasdaq: INTU), the global financial technology platform that makes Intuit TurboTax, Credit Karma, QuickBooks, ...
RetailBiz

ANZ consumers least likely to opt into brand emails, SMS

ANZ consumers are the least likely to opt into brand emails and SMS among surveyed markets, forcing retailers to rethink how ...

British shoppers ‘most sceptical’ of marketing communications, according to Intuit report

British consumers are most likely to opt in to email communications, according to a new report from Intuit, the company behind Mailchimp and QuickBooks.

Intuit Inc.: New Intuit Mailchimp Report Reveals What Marketers Overlook at the Opt-In Moment and Why It Matters

The Art of the Opt-In finds that trust, timing, and restraint at sign-up shape engagement, data quality, and retention across email and SMS The opt-in moment sets expectations for the entire brand-cus ...