A car company's badge is one of the most important decisions it'll make. Manufacturers like Audi, with its four rings, or Mercedes, have kept their badge designs for decades as a point of tradition ...

You may have assumed the person who designed Pokemon's iconic blue and yellow logo was a Nintendo employee, working on the word for months, even years. But, it was actually an American artist brought ...

From its military origins to an iconic brand symbol, Jeep and the Jeep logo have undergone a fascinating journey through time.

Cracker Barrel's new logo swaps the overall-wearing man for simple text. It caused a social media uproar. The restaurant chain has faced other controversies in its 56-year history. Read the full ...

In 1977, with dozens of fires set daily and tourism in freefall, New York hired an artist to save the city. His infamous sketch in the back of a yellow cab became the most imitated logo in history—and ...

Cracker Barrel will keep its old logo used since 1977, the company announced Tuesday, after customers caused an online uproar about the restaurant's new text-only logo last week. "We thank our guests ...