SPSS is the name of a series of software packages used for data analysis. Its main selling point is that it allows scientific researchers, teachers and students to quickly analyze data without needing ...

Quantitative data is information that has been procured through telephone or mail surveys, where the sample size is relatively large. Quantitative data is more reliable in predicting future consumer ...

Customer data mining (CDM) may be a fragmented market on the user side, but relatively few vendors control the space, according to evidence from a new Gartner report. CDM, defined by Gartner as "the ...