If your web-based business didn’t perform as well as you’d hoped last year, then your analytics reports should be able to give you a hint as to why. Aren’t sure how to use analytics software? Then ...

Adding a certification can enrich your knowledge and boost career potential. What you need to know to pass the Google Analytics IQ certification. Many marketing professionals are getting ...

This article was originally published on our sister site ClickZ, but it’s so helpful we thought we’d share it here too. Our beginner’s guide to Google Analytics teaches you how to set up an account ...

In the world of marketing, it takes a lot of skill and savvy to thrive. And these days, data analysis is at the top of the list. One of the most popular tools out there for using data to your ...

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Proficiency in Google Analytics is one of the most vital, all-encompassing skills someone can hope to attain, but we’re not here to talk about proficiency, we’re here to talk about becoming an expert.

An icon in the shape of a lightning bolt. Impact Link Just the name is intimidating to some people: Google Analytics. It might help to know that analytics is the name for the branch of mathematics ...