Google’s removal of unified pricing rules lets publishers set bidder-specific floors again, which could cause a pricing shift ...

Google is updating the Google Ads Misrepresentation policy concerning Dishonest Pricing Practices. This will require advertisers to disclose the payment model or full expense that a user will incur ...

Google has released a comprehensive “Understanding Product Pricing” guide to help merchants navigate the complex rules and options for pricing in Shopping ads and free listings. Core concepts. The ...

After the search giant welcomed more ads from small rivals like Ask.com, Google ad costs for some nonprofits ballooned. By Nico Grant Nico Grant reports on Google and its related companies from San ...

Bloomberg reports that the Federal Trade Commission is investigating Google (and Amazon) on whether the companies misled advertisers by not properly disclosing the terms and pricing for ads on their ...

Google is testing a new Shopping ads beta that lets merchants show region-specific loyalty-member pricing, allowing retailers to localize promotions.