There’s an ongoing debate in the PPC community about whether ad strength is a metric worth measuring or optimizing for. While Google states that ad strength doesn’t directly influence ad serving ...

Google Ads is a platform where you pay to display business ads potential customers will see when they search for relevant terms on Google platforms. Google Ads (formerly known as Google AdWords) can ...

Ads with poor Ad Strength could still perform well. But that doesn't mean Ad Strength is not important, according to Google. Ad Strength is not a “major factor” that stops a keyword from going to ...

Google Ads was initially launched as Google AdWords, then renamed and revamped in recent years. Google has offered paid advertising on its search engine and other platforms since the year 2000. Google ...