Klaviyo has unveiled what it calls an AI-first B2C CRM at its K:BOS event in Boston this week. The goal is to unify data, ...

Email remains one of the most effective tools for driving sales, loyalty and brand engagement, especially when paired with Klaviyo’s advanced automation. But making the most of Klaviyo requires real ...

Marketing CRM software is a sales solution that specifically aids businesses in creating and managing lead generation and nurturing through digital or in-person campaigns. Campaigns and strategies you ...

Rocket CRM has announced a major expansion of its platform with the introduction of Rocket CRM Marketing Automation, a set of ...

At K:BOS, Klaviyo unveiled a number of updates, including: ...

Forrester Research forecasts overall growth in domestic email marketing — to $2 billion by 2014 — but social platforms are replacing the traditional email inbox among the younger set.

'ZDNET Recommends': What exactly does it mean? ZDNET's recommendations are based on many hours of testing, research, and comparison shopping. We gather data from the best available sources, including ...

Kelly Main is a Marketing Editor and Writer specializing in digital marketing, online advertising and web design and development. Before joining the team, she was a Content Producer at Fit Small ...

The old email playbook is dead. And if you're still relying on the same tired demand gen tactics, you're getting left behind. In this fast-paced session, Jay Schwedelson spills the NEW secrets ...

It's not a secret that out of all marketing strategies, email marketing has the best ROI. Depending on your source, you'll see that a single dollar spent on email can yield a return of $40-$50.