Direct mail is often used in reverse mortgage marketing, and two leading loanDepot marketers explain its importance and limitations.

Direct mail marketing can help you get more listings if done well and automatically. In this article, I will explain how using direct mail for real estate can attract sellers, […] ...

When you treat direct mail as a strategic lever, you open up more ways to optimize performance, stretch your budget and make every campaign work harder.

Direct mail is still one of the most effective tools for the real estate industry—an industry that has historically relied on relationship building but that is trending away from this.

Test-market direct-mail pieces to determine which marketing-related variables, such as headlines, postscripts, offers and calls to action, work best. Advisers who test before they roll out a marketing ...

Helping your customers track how effective their direct mail is benefits you. You become more of a strategic partner than just a print and mail provider. It also gives you an opportunity to prove ...

The most effective way to integrate direct mail with digital marketing channels is to use a multi-channel approach. This means using both traditional direct mail tactics, such as postcards or flyers, ...

Marketers who automate direct mail reap the benefits of better response rates as the result of being able to create more targeted, personalized, and trackable campaigns.

PostcardMania announces the launch of its native direct mail integration, PCM Integrations, in partnership with Jobber, ...

Lob announced all mail sent through its platform is now completely carbon neutral, setting a new sustainability standard for the marketing industry.

Some are whining about a piece form the RNC: The mailing, which comes in a white envelope marked "DO NOT DESTROY, OFFICIAL DOCUMENT," is labeled with an eight-digit "tracking code" ...