Selling products that meet the demands of key target markets help generate business sales. Development isn't a haphazard process. Businesses must use product development strategies based on research ...

Learn which situations are appropriate for each type of business model and analyze the economics of a SaaS pricing model. Business model taxonomy Freemium, Marketplace, and SaaS models Choosing the ...

Integrating your major suppliers into the new product development process can shorten development times and reduce risk. A strategy to perform such an integration effectively has to ensure suppliers ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Great companies can create products that fail. But why do companies fail at new products?

During a startup’s early days, it’s easy for founders to prioritize fundraising and product development over everything else, but finding the right service provider can be critical to a company’s ...

Every business wants to succeed in the digital economy. As consumers shift their focus from physical products to connected experiences, successful companies are turning to APIs to adapt and transform ...

In articles about the banking industry over the past year or two, authors often talk about the necessity of implementing big data, AI and quantum technologies. However, many players in the banking ...

If you want to gain new customers and increase your revenue, you need to have a strong e-commerce marketing strategy. A ...

Daimler Truck North America has announced the appointment of Joanna Buttler as General Manager, product strategy and market development. In her new role, Joanna will oversee the development of DTNA’s ...

NEW YORK--(BUSINESS WIRE)--Offerpop, provider of the leading visual user-generated content (UGC) marketing platform, today announced Amir Shub as the company’s new chief product officer. Shub, who ...

BERKELEY, Calif.--(BUSINESS WIRE)--DSM, a global leader in biomedical materials, today announced that it has signed a joint collaboration agreement with AdeTherapeutics to accelerate the company's ...