I’ve always considered this to be a brilliant quote, but because it came from Jobs, I framed it in terms of the big, mass-market product categories where he was such an important force. But when I ...

As an entrepreneur, it’s important to keep an eye on your competition and find ways to set yourself apart from others in your industry. Especially in a saturated market, it's vital to stand out with a ...

The word “niche” implies a specialized environment. But to Fiona Doetsch, the stem cell niche is anything but. For brain stem cells, “the whole organism is the niche,” Doetsch told the audience at the ...

Once a target audience has been clearly defined, niche marketing can be extremely cost-efficient. However, it is crucial to stay nimble in order to take advantage of evolving advertising platforms.

Anyone who believes that car making in the UK has had its day should look carefully at the 'niche vehicle' sector in the Midlands and the dozens of independent companies manufacturing innovative cars ...

“A lot of times, people don’t know what they want until you show it to them.” – Steve Jobs I’ve always considered this to be a brilliant quote, but because it came from Jobs, I framed it in terms of ...