Rocket CRM has announced a major expansion of its platform with the introduction of Rocket CRM Marketing Automation, a set of ...

SEATTLE--(BUSINESS WIRE)--Amperity today announced the launch of its Customer Data Cloud, an AI-powered solution designed to help technologists rapidly transform raw customer data in a data warehouse ...

Data volume traps. More data can create confusion. Collecting excess data without clear objectives leads to wasted resources and poor decisions. Focus drives success. Prioritize key metrics. The best ...

Marketing practitioners require a “data intelligence first” mindset that prioritizes reliable, high-fidelity, secure and ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Step into just about any boardroom right now, and the conversation will inevitably turn to ...

The Customer Data Platform (CDP) initially emerged as a groundbreaking solution, unifying customer data from various sources into a single coherent view. It was celebrated for enabling personalized ...

"Our collaboration with ActionIQ marks a significant milestone in customer data platform innovation," said David Skinner, Head of Strategic Alliances at Acxiom. "It enables us to expand on our mission ...

Customer data platforms (CDPs) first gained popularity among marketing users as the technology tackled the marketing function’s complex customer data management challenges. These challenges included ...

Abstract: Customer Relationship Management (CRM) systems have come a long way in their evolutionary life cycle. From being used as a mere Rolodex of customer information, they have transformed into ...

Zeotap CDP, the easy, secure, and impactful customer data platform, is thrilled to introduce its “Non-Customer Entity Data” feature. This innovative tool marks a significant leap in the realm of ...

Adobe launches AI agents on its Experience Platform, offering tools for customer journeys, data insights, experimentation, ...

KB Bank overhauls customer data management with Ataccama KB Bank, part of the Société Générale Group, has implemented a standardised, integrated customer data hub to overcome data challenges and boost ...