Thing, an undead appendage, appears in social content and on billboards that tie into Cheetos’ long-running focus on cheese dust, or “cheetle.” Move over, Chester Cheetah: Cheetos is taking advantage ...

Cheetos is embracing imperfection and a doodle-like aesthetic with the Other Hand Font, which builds off of a campaign launched last spring illustrating the mishaps that occur as people try to go ...