Journal of International Business Studies, Vol. 17, No. 3 (Autumn, 1986), pp. 1-26 (26 pages) A "frontier issue" in international marketing is the appropriate choice of entry mode in foreign markets.

Examine and break information into parts by identifying motives or causes. Make inferences and find evidence to support generalizations. Present and defend opinions by making judgments about ...

This is a preview. Log in through your library . Abstract On the basis of empirical research, a model of the internationalization process of the firm is developed. The model focuses on the gradual ...

There will be an annual examination based on the entire syllabus. The annual examination will be of 80 marks, and the internal assessment will be of 20 marks. For Internal Assessment: There will be ...