The Chicago Cubs unveiled their embarrassingly bad new slogan for the 2026 season.

A slogan is a powerful branding device that can capture the minds of consumers and help them associate you with the products they need. The ideal slogan is catchy, intelligent and easy to remember.

It appears that Fox News has decided to get rid of the slogan that the network is most identified with and has been its calling card for two decades. Instead, the network will lean entirely on its ...

Political slogans have a long history in the US, dating back at least to the 1840 election campaign for President William Henry Harrison. With the advent of mass communications after World War II, ...

It is probably a non-issue that a slogan can advance the marketing and advertising efforts of your business. Yet, a slogan is one of those vague advertising concepts that can have different purposes.

A good corporate slogan should be catchy and functional, reminding consumers of why they like a brand in a single, bite-sized phrase. By that measure, McDonald's (MCD) new slogan is apparently failing ...

It’s an unusual slogan or motto for a corporation to embrace because it appears to have emerged organically from the community where that corporation was once headquartered – not from a marketing ...

Early on in his bid for the United States presidency, Donald Trump adopted a catchphrase that encapsulated his entire political philosophy in just two words: "America first." The slogan was front and ...

Budweiser’s slogan, the “King of Beers,” is as recognizable as its Clydesdales. But it wasn’t always those exact words. Let’s start from the beginning: German immigrant Adolphus Busch arrived in the ...