Meet Cubetto: the friendly wooden robot toy for kids aged 3-6, chosen by 20,000 parents & teachers to guide kids on 21st century skills without screens.

Turn Cubetto into a drawing bot in under 5 minutes. Bring coding alive with colours. Unleash your inner artist with simple steps. Cut a large sheet of paper for your background. If need be tape the ...

To be a programmer in the 1970s, ’80s, ’90s and most of the noughties was to be a nerd, a dweeb, a geek. Programmers registered high on screentime, and very, very low on social skills – or so the ...

Do you want to enjoy your holiday even longer or are you looking for some holiday anticipation? We have specially made 36 beautiful tiles for the Primo Toys transparent mat that you can use with the ...

We spend an average of nine hours per day looking at screens, and check our phones an average of 200 times per day. We will spend an estimated 39% of our lives in front of a screen. Where do we draw ...

Whether you’re an optimist when it comes to the automisation of industry (let’s all sunbathe while the robots do our dirty work!) or a pessimist (oh no, the robots are coming for our jobs!), rapid ...

“I can put it into one word: arghhhhhhh!” This was the response of a nervous sixth grader, who this week helped launch a satellite into space. St. Thomas More Cathedral School in Arlington, Virginia, ...

Proud owner of a Play Card set from Kickstarter Gold or the Cubetto Logic Pack? As a special thanks for your support, we’ve set down some instructions, and curated some of our favourite activities, ...

…But also those who didn’t! In early 2014, my co-founder Matteo and I were riding high off our first Kickstarter campaign, basking in our blissful ignorance… until one day, a fiery redhead came ...

Continue your first coding adventure with Cubetto’s other Basic Blocks. See how to turn Cubetto left in this simple video tutorial.

It won’t come as a surprise to anyone that at Primo Toys we’re into coding. Both coding for kids and as a general subject to geek out about. Consequently we spend a lot of our days dipping in and out ...

Technology is moving faster than teachers and children can keep up with. Teaching in the Digital Age for Preschool and Kindergarten guides teachers of preschool and kindergarten aged children toward ...