The University of Arkansas athletic department's evolving investment in the name, image and likeness realm is expanding on ...

SCORE Act to regulate college athlete NIL deals faces uncertain future as Congress continues debates over treating ...

Midway through the first year of the athlete revenue-sharing era — with the transfer portal poised to open Friday — college sports is caught between a fully professionalized model and a century-old ...

While NIL deals often spotlight national stars and million-dollar contracts, Hawaiʻi athletes are experiencing the change in ...

For many Texas college football players, the game has moved off the playing field and to a bargaining table. But could 2026 ...

The NCAA has officially dropped its controversial rule that prohibited athletes from negotiating NIL (name, image, and likeness) deals until after enrolling in school. This significant change, ...

Wisconsin is investing more in NIL infrastructure. Chris McIntosh told the Journal Sentinel it is the 'next step,' but not the 'final step.' ...

Penn State’s football program finds itself at a crossroads few expected a year ago — rich in tradition but suddenly stripped of stability, continuity, and recruiting momentum after a brutal 2025 ...

Illinois head coach Bret Bielema opens up about NIL’s chaotic rise, revealing staggering roster budgets and the urgent need for reform. As the NIL era turns college football into a financial arms race ...

MIRAMAR BEACH, Fla. — Along a carpeted hallway within the Sandestin Hilton, Brian Kelly is mid-conversation when a man interjects. “Hey,” the man said toward the LSU football coach, “you asked great ...

Alabama and Oklahoma are about to kick off the College Football Playoff on Friday evening and ahead of the big match-up, one notable player shared some NIL news ...

The historic House v. NCAA settlement is moving toward formalizing terms, though it still needs Judge Claudia Wilken’s approval. In addition to retroactive damages to former Division I athletes and a ...