ASICS is expanding its lineup of cushioned running shoes with the launch of the new GEL-NIMBUS 28, a long-distance sneaker ...
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As our 2025 Footwear Brand of the Year, we spoke with ASICS about how it balances collaboration, comfort, and continuity.
The company conducted a rigorous process to evaluate multiple universities and identify an academic collaborator.
The company will launch a joint research program with the university named the Asics-Michigan Sport Innovation Center.
Forbes contributors publish independent expert analyses and insights. Tim Newcomb covers tennis gear/business, stadiums and shoe tech. Asics is having a blast moving into the “bouncy” world of running ...
Asics announced it will establish its first U.S. research and development lab for running shoes and other products, called ...
Our favorite find from April is the Asics Gel-Nimbus 26; we think it’s one of the best running shoes for beginners and for shoppers with shin splints, and it’s an earlier version of our editors best ...
It’s been rad watching Asics really come into its own over the past year in the skateboarding world. I never had doubt, but ...
Asics has again secured CDP’s top “A” rating for climate change, with the international non-profit—formerly known as the ...
If you are wondering whether ASICS is still a smart buy after its huge run or if the easy money has already been made, you ...
Their mission is singular should they choose to accept: the never-ending pursuit of unlocking peak athletic potential that ...