When copywriting for your brand, it’s critical to keep in mind where your customer is in the sales funnel. Copy that is meant to introduce a consumer to your brand, for example, is not the same as ...

When you visit a website, read an ad, or come across a compelling social media post that prompts you to take action, chances are, you’ve experienced the power of effective copywriting. But what does a ...

Each day, communications professionals are tasked with writing copy that engages their target audience through clear language and relevant content. Every audience wants to read something that is ...

What is jargon, anyway? In a literal sense, jargon is simply a word or phrase that requires specialized knowledge for the reader to understand. For our purposes — which include helping people at ...

Sitting down to a blank page that you have to put some words on is a daunting task for many people. Even more daunting is the fact that you are paying money to advertise, so it has to work and you are ...

On the one-year anniversary of Copy.ai’s launch on Twitter, the company, a GPT-3 AI-powered platform that generates copywriting tools for business customers, secured another round of funding. This ...