Ford’s script wordmark logo is instantly recognizable even on its earliest models, but the famous blue oval almost got a sleek update in 1966 at the hands of one of history’s most legendary graphic ...

Logos are the one thing that many people overlook at first glance but can quickly identify upon closer inspection. Businesses large and small spend countless hours, dollars, and other resources on ...

“Hawk-Eye demonstrates the power of a name as a vehicle to carry a brand’s key attributes. The Hawk-Eye brand is delivered almost entirely verbally. We rarely – if ever – see any visual application of ...

We all know logos are important, most businesses have one. But when starting up, and tossing up ideas for what you want your logo to look like, consider first, what logo type you want. I’m not talking ...