News

Widen The Screen creates 300+ Opportunities for Black Creators and 300+ Minutes of Original Content Now in its fourth year, P&G, Flavor Unit and Tribeca Studios announce Queen Collective 2022 P&G ...
8:46 Films is a collection of four narrative shorts that reclaims that tragic time to tell stories of Black love and joy, 8 minutes and 46 seconds at a time. The project was produced by Saturday ...
Marc Lamont Hill [00:00:07] Hey, everybody. I’m here with Marc Pritchard. We’re talking about the P&G “Widen the Screen” initiative. Can you tell us what that’s all about? Marc Pritchard [00:00:14] ...
Hip-Hop legend and actor LL Cool J has partnered with Procter & Gamble (P&G) for Widen The Screen, the brand’s initiative to create and promote equality for Black creators in the advertising, film, ...
A scene from Procter & Gamble's short film introducing its new "Widen The Screen" program to more accurately portray the full picture of Black people's lives. A new program created by Procter & Gamble ...
The Cincinnati-based consumer goods giant and world's largest advertiser is expanding a year-old program designed to boost Black content creators. Procter & Gamble Co. is expanding its year-old ...
The following is a transcript of the video below. Marc Lamont Hill [00:00:07] Hey, everybody. I’m here with Marc Pritchard. We’re talking about the P&G “Widen the Screen” initiative. Can you tell us ...