The CDP market is expanding again in 2025 — but the action is with embedded tools and acquisitions, not fresh startups. The Customer Data Platform (CDP) industry is gaining fresh momentum in 2025 — ...

Customer engagement platforms (CEPs) and customer data platforms (CDPs) are sometimes confused. The confusion arises from the overlapping nature of their objectives, wherein data plays a critical role ...

Consider the last time you wanted to purchase a messaging app for your organization. You may have explored industry-specific websites, read whitepapers, compared product features, evaluated pricing ...

A customer relationship management (CRM) system and a customer data platform (CDP) may initially appear to serve similar functions. However, while they certainly share some functionality, they are ...

MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)--Treasure Data, the Intelligent Customer Data Platform (CDP) built for enterprise scale and powered by AI, today announced its recognition as a Strong Performer ...

Culver’s has launched its first nationwide loyalty program, dubbed Delicious Rewards, marking a notable shift in how the fast ...

If your business is struggling to manage customer profiles and customer master data across different departments, Customer Master Data Management (CMDM) solutions could be the answer. These tools ...

Seamless, Real-Time Data Flow From Capillary’s Loyalty Platform to Adobe Experience Platform Unlocks Personalization & Engagement at Scale By Megan Fiorendino December 11, 2025 Capillary Technologies, ...

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Brands and retailers have long relied on search to increase their visibility and drive customer engagement. One of the most effective ways they can do this is to focus on cultivating customer loyalty.

Agentic AI continues to bring in the big investment bucks. On Tuesday, data platform Hightouch announced it closed $80 million Series C funding at a $1.2 billion valuation. The round was led by ...