The formula is almost too simple: Take the short bursts (and often hypnotically looping) video of a GIF, and add a soundtrack. A girl perpetually swings in a playground while a soft song about summer ...

Most filmmakers need a camera crew, lights, audio technicians, and graphic designers to create a movie or even a short film. However, as the world is becoming more digital, there are new tools for ...

There’s money in them loops — apparently. Coub, the Russian startup that lets you create and embed looped, 10-second video clips, has raised a new round of funding. Now seeing 50 million unique ...

Inspired by looping videos like GIFs and Vines that have kept millions of Web and mobile users entertained for countless hours, a startup called Coub is adding an extra layer of creativity to the mix.

Video is very much where it’s at in the digital sphere, with the likes of Vine and Instagram serving the mobile masses well with their offerings, and the recently-launched Cameo making things ...