Medical Marketing & Media

The state of medical marketing’s chief communications officers

For medical marketing agencies, chief communications officers serve a key function as messengers for the brand — both internally and externally.
Forbes

Beyond Marketing: The Role And Power Of The Chief Market Officer

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. I want to preface this article by saying that I don’t think I’m any sort of magic CMO. We ...
Forbes

A Conversation With Vontier CMO Elaine Kanak On Reimagining The Marketing Function With A Laser Focus On Customer-Centricity And Organic Growth

The goal of marketing is quickly changing by placing more emphasis on collaboration with the CEO and other C-Suite members to directly solve for consumer pain points, while taking on even more ...
B2B Marketing Magazine

Transforming Internal Perceptions of the Marketing Function

Within the world’s leading professional services firms, the marketing department plays a crucial role in driving strategic growth initiatives. Until recently, the marketing function at one of Propolis ...
Hosted on MSN

Accenture Global CMO: Embrace the AI-led ‘reinvention of the whole marketing function’

The world of marketing and advertising has gone beyond conversations to wholly embrace ‘the age of artificial intelligence’. Although AI and machine learning (ML) have been around for decades, the ...
Marketing

What 600 Marketing Ops Pros Say About the State of Their Profession

Marketing Operations (MOps) has gone from being a largely overlooked and underfunded department to being recognized as critical to organizational success. To better understand the evolving role and ...
Fierce Pharma

Genentech names next marketing chief as Erica Taylor takes on new role at Roche

Nearly three years after originating the role, Erica Taylor, Ph.D., is stepping down as chief marketing officer of Genentech.
CMS Wire

5 AI Jobs Poised to Change Marketing Landscape

As we continue to catapult into an era of artificial intelligence, a distinct set of new marketing roles have surfaced that are shaping the industry's frontier with a blend AI-specific skills and ...
B2B Marketing Magazine

Channel partner marketing 101: How you could be missing out on an effective way to engage your audience

Say the word ‘channel’ to a marketer and they’ll almost certainly think SEO, PPC, email and many other digital media channels. But, to the rest of the business outside of marketing, the word ‘channel’ ...
knowledge.insead.edu

Beyond Humans: AI-Driven Marketing in the UAE

What the future of marketing could look like in an AI-native ecosystem. Loading the Elevenlabs Text to Speech AudioNative Player... The United Arab Emirates has emerged as a global AI hub, thanks to ...
Marketing Dive

CMO role paves path to bigger leadership appointments: Spencer Stuart

Average tenure for CMOs at Fortune 500 companies trended slightly upward in 2024, landing at 4.3 years, according to new findings from Spencer Stuart. That figure is below the overall C-suite average ...