You know that half the money you are spending on Internet advertising is wasted — you just aren’t sure which half. You’ve read about Web analytics and have played with the free tools that come from ...

LONDON--(BUSINESS WIRE)--Quantzig, a global analytics solutions provider, has announced the completion of their latest article on the major benefits of web analytics tools for business growth. At ...

Web analytics is a powerful tool for understanding how people interact with your website. By tracking and analysing your website traffic, you can gain insights into your audience, content and ...

Here is a quick review of 10 of the most popular web analytics tools to help you decide which one will work best for you. In a recent post, the good folks at iSpionage reviewed the importance of using ...

Analytics tools have evolved considerably since the early days of the internet, when web developers had little more than hit counters to work with. And as the internet continues to evolve, analytics ...

Web analytics can provide an insight into the performance of a website. Many Web hosting packages include Web analytics tools. Free services such as Google Analytics, which can be used in any site, ...

The problem involves 'session replay' scripts and other analytic tools that can record how you interact with a website, according to Princeton University researchers. When he's not battling bugs and ...

Content sharing website Pinterest is expanding what it offers marketers with a new analytics tool that gives businesses insight into how users are engaging with them through pinned and re-pinned ...

Has your company defined a Web analytics strategy yet? If your answer is no, then ask yourself: Why not? Companies with defined analytics programs are realizing double-digit growth in new Web site ...

If you’re considering using an analytics platform other than, or in addition to, Google Analytics, it can be a bit difficult to determine what the best alternative will be. Search Engine Land compiled ...

Selecting a Web Analytics tool is never an easy decision. There is no standard, scientific way to do so -- it's a bit of an art. The decision is full of compromises -- no one tool or fancy family of ...