While many small business owners have never even heard of web analytics, Jason MacMurray cannot imagine going a day without the stuff. “The better information we have about our site, the better we can ...

The analysis and reporting of website activity. Web analytics software reports the number of unique visitors, page views, banners clicked, most common navigation paths taken, most downloaded files and ...

Find the best predictive analytics tools to boost customer experience with clear top picks, pricing guidance, and an easy how ...

Although Web analytics have been around nearly as long as the World Wide Web itself, the latest crop of software upgrades in this space makes it easier than ever to precisely study what’s working best ...

Overture Services is polishing up its tool for tracking the success of ad campaigns, a product that could eventually be used to evaluate the success of advertising on competing services, including ...

NYSE:IBM is jumping into the web analytics software space with the acquisition of San Mateo, CA company Coremetrics. With the purchase, IBM intends to expand its business analytics capabilities with ...

Promising a simplified interface and more custom-tailored reporting, NetIQ Corp. this week unveiled an upgrade to its flagship WebTrends Web analytics software. WebTrends Reporting Center 5.0 is ...

Google Inc. will provide for free its hosted Web analytics service, which businesses can use to track the effectiveness of online marketing campaigns, the Mountain View, California company plans to ...

Google raised eyebrows again with its latest acquisition, the purchase of a privately held software firm that specializes in Web analytics. The search engine giant said it bought San Diego, California ...

The days when companies were content to have a great-looking, functional and heavily trafficked Web site are long gone. Today, a Web site must deliver measurable results. That reality has created a ...

Web analytics may well be the answer to that age-old marketer’s conundrum: I know that half my budget works I just don’t know which half. The main benefit of digital media is its ‘trackability’.