Last year, I saw this commercial for the failed video game Suicide Squad: Kill the Justice League. It was your standard fare: celebrities centered for comedic effect in an attempt to shill something ...

Advertising disruption of video gaming is getting worse, according to new poll of gamers -- while at the same time, more of them are engaging with that in-game ad content. Now, 65% of gamers say “ads ...

A watershed moment could be close for advertisers who have long wanted to do more in the gaming channel, as more marketing opportunities arise in premium games. For one thing, the growth of ...

Adtech video game company Overwolf doubled its ad revenue from $50 million in 2023 to $100 million in 2024, signaling Overwolf's position among brands trying to navigate the widely untapped in-game ...

One of the best ways for a video game to get noticed is with a high-concept, inspired commercial. While the marketing landscape has moved from television ads to YouTube videos being shared across the ...

Getting your mobile game noticed in 2025 is a real challenge. The app stores are packed, and players have tons of choices. But don’t worry, there are smart ways to get your game in front of the right ...