It’s not that long ago that the video codec market was fairly simple with AVC (H.264) being in wide use, MPEG 2 still propping up SD broadcasting and a bubbling undercurrent of HEVC. For many today, ...

Codec adoption is like that slow-moving development being built across town. It seems to take forever to get the roads, storm drains, and sewage systems in and the lot grading completed. The developer ...

The starting gun has been fired on development of a new video codec beyond VVC with gains of at least 20% up to 50% claimed by R&D lab InterDigital. The target for H.267 is to deliver improved ...

VVC/H.266 offers an up to 50% bit-rate reduction over its predecessor HEVC/H.265 and boasts enhanced capabilities to efficiently transmit ultra-high-definition content, according to InterDigital When ...

BOSTON--(BUSINESS WIRE)--Access Advance today announced that Amazon, a major consumer electronics maker, along with Dell and Lenovo PC, two of the leading world-wide PC makers, have joined the HEVC ...

Access Advance LLC and Guangdong OPPO Mobile Telecommunications Corp., Ltd. (OPPO) today announced that OPPO has joined the VVC Advance Patent Pool as a Licensee and renewed its HEVC Advance License.

In the 8.16 release, the main focus was placed on implementing native support for the H.266/VVC codec. The collaboration with the decoder’s developers for the H.266/VVC codec at the Fraunhofer ...

BOSTON--(BUSINESS WIRE)--Access Advance today announced that ByteDance, Tencent, NTT, and NTT Docomo, all significant VVC patent owners, have joined the VVC Advance Patent Pool as Licensors. These ...

A new report from mobile and video technology research company InterDigital spotlights Versatile Video Coding (VVC/H.266) as a standout video codec with a highly versatile design for use across an ...