A quiet NFL branding shift introduced Roman numerals to the Super Bowl, turning each edition into a lasting symbol of legacy, memory and spectacle across generations of football history.

Super Bowl LX is here, and people are only just realising why the game's name uses Roman numerals and not numbers.

Roman numerals are an ancient, additive/subtractive system using seven letters (I, V, X, L, C, D, M) to represent values.

Super Bowls eschew typical numbering conventions by using Roman numerals to convey which iteration of the game is being ...

Deciphering the meaning behind the iconic name of the NFL’s biggest game.

The NFL remains one of the few organizations that still consistently uses Roman numerals for its biggest stage of the year.

As we prepare for the 59th edition of the National Football League final, we study why the league adopted the old numerals instead of modern numbers.

Why did the NFL decide not to use Roman Numerals for Super Bowl 50? The golden anniversary of the biggest sporting event in the United States is upon us, Super Bowl 50. With the 50th Super Bowl, the ...

The NFL is moving away from Roman numerals starting in 2016. (Courtesy @SuperBowl) The NFL has been using Roman numerals to designate Super Bowls since the fifth installment of the game in 1971. If ...

The history of the Super Bowl is rooted in the ancient Roman system for counting and it's actually aimed at easing fan confusion. We'll help break it down for you here. How many of us have seen the ...

Why does the NFL use Roman numerals for the Super Bowl? This year’s NFL championship is officially known as “Super Bowl LVIII.” The letters LVIII are Roman numerals that mean “58,” so fans will hear ...

(NEXSTAR) – Aside from fancy timepieces and the occasional film franchise, Roman numerals are rarely used over Arabic numbers in modern American culture. Of course, there’s one other major exception: ...