Learn the core practice of dividing a broad market into distinct subsets of consumers based on shared characteristics.

Going beyond foundational participant data is valuable in addressing employee needs and attitudes, according to a panel of retirement industry experts. When making decisions about plan design, ...

Google is turning its vast public data trove into a goldmine for AI with the debut of the Data Commons Model Context Protocol ...

Nano Interactive, leaders in ID-free ad targeting solutions, today (July 4th, 2023) announces the launch of Intent Personas, a more accurate way to target users based on demographics using AI-led ...

Demographics shape marketing, tax policies, and healthcare quality by profiling populations. Businesses use demographic data to tailor products and manage effective marketing. Investors should target ...

Technology has had no impact on worker skill level: AI, specialized software, robotics, cloud-based tech or specialized ...

In the wake of the Supreme Court’s June decision to strike down affirmative action, University administrators are discussing how they will receive and use racial demographic data from admitted ...