Mobile game developers and publishers, with hundreds of games and millions of installs, are protesting Unity’s new controversial install-based pricing model by turning off ad monetization services for ...

Shares in Unity have surged by 36.2% to $29.24 after the company posted higher than expected earnings and unveiled its new ads platform Vector to take on rival AppLovin. At close yesterday, shares had ...

Unity survey showed 44% of players would quit and 47% would uninstall a game due to poor ad experiences. Upcoming features include AI-powered content tagging, custom insights, and a universal creative ...

Unity Software Inc. U delivered a strong second-quarter 2025, with its newly launched AI-powered ad platform, Unity Vector, emerging as a clear growth catalyst. Vector, a neural network-based upgrade ...

More companies and developers have joined a protest against Unity by switching off ads and monetisation. Last week, 16 studios cut off all Unity-based monetisation in protest of the company's proposed ...

Ad insights help developers safeguard player experience and game integrity Unity (NYSE: U), the leading platform to create and grow games and interactive experiences, today announced the broad ...

Wall Street analysts expressed optimism about the video game software developer Unity Software Inc. (U), citing confidence in the company’s advertising products. Morgan Stanley noted an encouraging ...

Unity announced today the availability of Unity Mediation within Unity Ads. All users of the Unity Dashboard will be able to access these integrated options, starting today. Unity Mediation, which ...