Mobile game developers and publishers, with hundreds of games and millions of installs, are protesting Unity’s new controversial install-based pricing model by turning off ad monetization services for ...
Rewarded video ad engagement in apps rose by 3.2% year-over-year globally in 2023, according to Unity’s Mobile Growth and Monetisation Report 2024. Engagement with the format is said to be highest ...
Dominik Bošnjak is a freelance writer from Croatia. He has been writing about games for as long as he can remember and is sure he began doing so professionally in 2010 or thereabouts. If he was forced ...
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Unity Software Surges As Wall Street Sees Ad Tech Revival: Retail Compares Stock To GameStop
Wall Street analysts expressed optimism about the video game software developer Unity Software Inc. (U), citing confidence in the company’s advertising products. Morgan Stanley noted an encouraging ...
SAN FRANCISCO, August 27, 2025--(BUSINESS WIRE)--Unity (NYSE: U), the leading platform to create and grow games and interactive experiences, today announced the broad availability of its Ad Quality ...
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