Whimsy is in right now. From mermaid tail brushes to space paste glitter, a dash of the fantastic is what everyone seems to be craving, but nothing seems to be able to top the unicorn makeup trend.

To kick it off, we have, in the words of Jerrod Blandino, a "sneaky peeky" of the Too Faced holiday offering — and it's good. Expect the brand's premium planner (as well as stickers, because '90s!), ...

Unicorns may not be real (sorry to break it to you like this), but the next best thing exists: unicorn horn-shaped makeup brushes. They are blowing up Instagram right now, and a new color option is ...

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If you are someone (like me) who lives for the drama, you will know that two of the biggest names in beauty, Jeffree Star and Jerrod Blandino (co-founder of Too Faced) are currently locked in an ...

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