Jai Rawat is the cofounder & CEO at Zinrelo, a loyalty platform with a holistic approach. He is a successful entrepreneur & business mentor. • The neocortex: This is considered the "seat of our higher ...

In today's consumer landscape, there are practically as many loyalty programs as there are brands vying for your attention. Which companies, though, have earned repeat business from their customers by ...

The voice of the customer (VoC) has long been a crucial determinant of business success. As companies focus more on customer experience, understanding the customer's voice becomes paramount. This is ...

New data shows loyalty programs are valuable tools for developing strong customer relationships. Here’s how to create an effective one. A successful loyalty strategy offers customers tangible value ...

Loyalty programs aren't what they used to be -but retail experts say these six put the customer first instead of simply harvesting personal data Sephora's Beauty Insider rewards program uses customer ...

A majority of consumers — seven in 10 — say that loyalty programs are a key factor in deciding which businesses to frequent, according to a Snappy survey of 1,500 Americans released last week.

Person viewing discount coupon on phone. It is a tough time to be in the retail business. Inflation has taken its toll on consumers’ wallets in the past few years, and although prices are no longer ...

Two-thirds of retailers offer loyalty programs, according to a Salesforce survey of 8,350 shoppers and 1,700 retail industry decision-makers released last week. Another 29% plan to roll out loyalty ...

Have you noticed that your spending isn't getting you as many perks as it used to? In some cases, you're right. Popular coffee and fast food chains like Starbucks and Chipotle have been tightening the ...

In the Post article, Levine and Stephanie Nguyen, former chief technologist at the FTC, warn that loyalty programs have ...