Advertising agencies offer either a general advertising service, creating advertisements for both consumer and business products, or a specialist service concentrating on particular sectors, such as ...

At its core, marketing aims to establish a relationship between businesses and their potential customers. It is about understanding the marketplace and positioning one’s product or service in a way ...

A close look at the 8 most popular digital marketing mediums, and tell you how they can be used to your advantage. Traditionally, brands advertised in the mediums of the day, namely print (newspapers ...

When Eric Kim became Samsung’s executive vice president of global marketing in 1999, he found a marketing organization unsuited to the task at hand and a company not ready for the proactive approach ...

Have you ever read a fascinating article and then suddenly realize that this is not just an article, but an advertising message? If you have, then you likely came across native ads. Today, we invite ...