Small business owners use databases to keep track of information about their customers. The information they store in their databases help them make marketing decisions and strategically target ...

Janette Novak is a freelance journalist and consultant who specializes in teaching online business and small business marketing. Previously, Janette owned a boutique marketing agency and served as a ...

Data is a thorny subject. For a start, we’re not sure how we are supposed to refer to it, that is - data is the plural of datum. Strictly speaking we should talk about data that ‘are’ not ‘is’ ...