The hashtag: what an incredible invention. Many people credit Twitter with its origination, but that isn’t true. It was used on programs like IRC long before, allowing users to switch from room to ...

Twitter (now X) and hashtags are inseparable. But for most marketers, hashtag strategy remains stuck in a 2015 mindset: stuff your tweet with trending tags and hope for the best. That approach doesn’t ...

Popular culture isn’t the only thing you can leverage for piggybacking: you should also use news, current events, and holidays. Social media services like Twitter and Instagram provide a quick and ...