Being a DTC brand is a bit of a slog lately — just ask Peloton, Wayfair or Allbirds. But as these brands and many others look to new channels, such as stores and wholesale, to combat flagging sales ...

Ryan Bartlett started True Classic, a T-shirt company, with $3,000 and the conviction that many D2C brands don't know how to make creative content. He's even more convinced four years and $250 million ...

As part of its omnichannel expansion strategy, DTC menswear brand True Classic has launched at 460 Target stores nationwide. Consumers will be able to purchase the brand’s Short Sleeve Classic Crew in ...

DTC menswear brand True Classic opened its first company-owned and operated brick-and-mortar store at the Houston Galleria on Thursday, per a release sent to Retail Dive. The 1,600-square-foot store ...

The foundation of any solid wardrobe is a set of dependable basics, but finding pieces that truly balance fit, quality, and durability isn't always easy. True Classic has cracked the code, which is ...

True Classic’s use of the ParcelLab post-purchase experience and returns management solution has helped the T-shirt and activewear brand boost its email click-through rate (CTR) and open rate by 1.87% ...