Toyota has been getting criticized from some quarters recently for not moving fast enough to become an all-electric automaker like some of its rivals, but it has reasons. The company thinks hybrids ...

After spending extensive time with our yearlong Prius Prime XSE test car and a RAV4 Prime XSE, we decided to find out using our Car of the Year criteria to guide us. Don’t count out the RAV4 Prime ...

If you're in the market for a reliable, efficient compact car, you're probably looking at the Toyota Prius and Prius Prime (now named — or, rather, renamed – Prius Plug-in Hybrid). Both offer ...

The fifth-generation 2024 Toyota Prius Prime enters its second year in the American market as a compelling plug-in hybrid compact sedan aimed at hyper-milers who don't want to compromise of comfort, ...

Forbes contributors publish independent expert analyses and insights. Michael Teo Van Runkle is a journalist who covers the auto industry. Even the earliest images released in late 2022 showing a ...

Just in time for Amazon’s Prime Big Deals Day, Toyota is stepping away from the Prime label. As it did with the 2025 Toyota RAV4, the company is renaming the 2025 Toyota Prius with a plug. No longer ...

View post: Amazon’s $50 Wireless CarPlay Adapter Is Now 40% Off 2023 Toyota Prius Limited front low James Riswick 2023 Toyota Prius Limited rear three quarter James Riswick 2023 Toyota Prius Limited ...

Like the redesigned 2023 Toyota Prius, which we’ve already spent some time with, the Prius Prime plug-in hybrid electric vehicle (PHEV) features a sleek new shape and optional automation technology, ...

Toyota’s preference for non-plug hybrids is by no means a new phenomenon. In 2007 when Chevrolet launched the original Volt concept, Toyota spokespeople were notable for some negative public comments ...

For the RAV4 PHEV, that means the same two trim levels are on offer as before, the entry-level SE and the top-dog XSE (as on the Prius PHEV/Prime, both PHEVs follow Toyota's SE trim identifier ...

Once upon a time, the Toyota Prius was an odd little hybrid few noticed when it arrived in the United States at the turn of the millennium. It was only near the mid-2000s when the-hybrid-that-could ...