More than a decade after the launch of the program to deliver dolls to kids in medical treatment, Brave Ken has joined the ...

Mattel announced Wednesday that the toy company will donate 10,000 of its Brave Barbie and new Brave Ken dolls each year to ...

Barbie is the superhero the beleaguered toy industry needs right now. The blockbuster hit featuring Margot Robbie as Mattel’s iconic doll has also been a smashing success for rival toymakers that sell ...

Mattel is hiking toy prices due to massive tariffs, and fans of Barbie and He-Man are about to feel it in the wallet. Mattel dropped a bomb on May 5, announcing price hikes across its U.S. products in ...

Forbes contributors publish independent expert analyses and insights. Joan Verdon is a veteran retail reporter based in Northern New Jersey. The hugely popular Barbie movie may do something for the ...

Your next toy or game may be able to converse with you. Mattel, the El Segundo toy maker behind Barbie and Hot Wheels, said Thursday that it’s teaming up with OpenAI, which created popular chatbot ...

The "Barbie" movie has made more than $1.2 billion worldwide. It's on pace to surpass "The Super Mario Bros. Movie" as the top-grossing film this year. (SOUNDBITE OF FILM, "BARBIE") HARI NEF: (As ...