Threads’ daily mobile usage has quietly surpassed X as Meta leans on cross-promotion, creator tools and fast feature rollouts ...

While X is still the microblogging champion in web browsers, multiple reports are making Threads' ascent seem durable and ...

Threads first surpassed X in terms of daily active users on mobile devices worldwide in September, according to Similarweb.

Meta’s Threads started 2026 ahead of Elon Musk’s X in worldwide mobile usage, according to market intelligence firm ...

That chapter, however, has closed. According to Chipotle, Pershing Square sold off its final shares. As of 2026, Bill Ackman ...

Launching in-message games would give Threads an edge over competitors like X and Bluesky, which don’t offer built-in games.

Meta’s Threads app is leaning into impermanence. Starting Monday, the platform is rolling out “ghost posts,” a new post format for sharing fleeting thoughts that automatically disappear after 24 hours ...

Threads, Meta’s text-based social media platform that launched in 2023 as a challenger to the Elon Musk-owned X, for the first time beat X in global daily active mobile users for the month of October, ...

Now that Threads has grown to more than 400 million users, Meta is adding more features that could help the platform establish an identity. The company is testing a new "communities" feature that ...

Meta's Threads is getting its own version of ephemeral posting with a new feature the company is calling "ghost posts." The temporary posts will be published within Threads' main feed like any other ...

Threads might be turning DMs into mini playgrounds. Meta is quietly testing an in-chat basketball game that lets users shoot ...