Texas Tech unveiled its new logo for next year, and while it's a twist on a classic look, there are plenty of happy and sad reactions. The university released a plethora of new logos on Tuesday, Oct.

Texas Tech has been undergoing a pretty substantial change lately thanks to a massive infusion of NIL money from their most prominent boosters. Among the changes is a planned change to their branding, ...

Texas Tech's athletic department just announced a major rebrand on a random Tuesday in October. Starting with the 2026-27 school year, the Red Raiders will wear a modernized "Double T' logo in red, ...

When Texas Tech revealed its new Double T logo on Tuesday, the internet showed mixed reactions. From the outside looking in, many non-Texas Tech fans saw the de-beveling of the Double T as a downgrade ...

Ahead of their homecoming game against the Kansas Jayhawks on Saturday night, the Texas Tech Red Raiders showed off their new uniforms celebrating the 100th anniversary of the football program. The ...

Starting in the 2026-27 season, Texas Tech athletics will introduce a new set of athletics-specific iconography, including a redesign of the classic Double T. The beveled scarlet-and-black Double T ...

Are you a Texas Tech student, alumni or fan? Well, TTU just dropped a curated, designer-crafted lifestyle merch collection.